About Me

Hey! I’m Arushi Mathur, a content desiner and User Experience writer (UX) at Bajaj Finance Ltd. I am a part of a team of talented designers, guiding innovative projects that shape digital experiences for millions of users.
My passion lies in crafting intuitive, user-driven copy that bridge the gap between technology and its users. With a strong focus on user research, and collaboration, I strive to create seamless, accessible experiences that not only meet business goals but also make everyday interactions more enjoyable and efficient.

Think like a wise man but communicate in the language of the people.

-Wiliam Butler Yeats

What Can I Do

Stakeholder management & leadership

cordinating and managing multiple stakeholders and guide the team towards completion

Stakeholder management & leadership

cordinating and managing multiple stakeholders and guide the team towards completion

Stakeholder management & leadership

cordinating and managing multiple stakeholders and guide the team towards completion

Problem-Solving

Spot blindspots and transform challenges into simple, impactful solutions.

Problem-Solving

Spot blindspots and transform challenges into simple, impactful solutions.

Problem-Solving

Spot blindspots and transform challenges into simple, impactful solutions.

Human-Centered Approach

Creating simple and easy to recall experiences that prioritize user needs and behaviors.

Human-Centered Approach

Creating simple and easy to recall experiences that prioritize user needs and behaviors.

Human-Centered Approach

Creating simple and easy to recall experiences that prioritize user needs and behaviors.

Experience

Bajaj Finance Ltd.

Senior Content Manager

March 2021 - Current

Pune, Maharashtra

Redesigned content for the credit cards, reducing drop-off rates by 70%

Reimagined the copy for credit card campaign pages, increasing leads by 10%

Created new sourcing channels such as a ChatBot and referral. growing user base by 15%

Bajaj Finance Ltd.

Senior Content Manager

March 2021 - Current

Pune, Maharashtra

Redesigned content for the credit cards, reducing drop-off rates by 70%

Reimagined the copy for credit card campaign pages, increasing leads by 10%

Created new sourcing channels such as a ChatBot and referral. growing user base by 15%

Bajaj Finance Ltd.

Senior Content Manager

March 2021 - Current

Pune, Maharashtra

Redesigned content for the credit cards, reducing drop-off rates by 70%

Reimagined the copy for credit card campaign pages, increasing leads by 10%

Created new sourcing channels such as a ChatBot and referral. growing user base by 15%

ICICI Lombard GIC

Reigonal Sales Manager

April 2018- March 2021

Delhi & Ahmedabad

Collaborated with reputed brokerage firms to procure clients worth ₹5 Lakhs - ₹8 Lakhs per month.

Trained over 10+channel partners in customer claim servicing

Onboarded small brokerage firms to procure clients worth ₹3 Lakhs every month.

ICICI Lombard GIC

Reigonal Sales Manager

April 2018- March 2021

Delhi & Ahmedabad

Collaborated with reputed brokerage firms to procure clients worth ₹5 Lakhs - ₹8 Lakhs per month.

Trained over 10+channel partners in customer claim servicing

Onboarded small brokerage firms to procure clients worth ₹3 Lakhs every month.

ICICI Lombard GIC

Reigonal Sales Manager

April 2018- March 2021

Delhi & Ahmedabad

ZocDoc

Content Writer

May 2022- May 2022

Pune, Maharashtra

Wrote over 5-10 articles per month focused on medical fields of study

Edited and peer-reviewd 2-4 articles per month

Learned APA style of editing and writing articles

ZocDoc

Content Writer

May 2022- May 2022

Pune, Maharashtra

Wrote over 5-10 articles per month focused on medical fields of study

Edited and peer-reviewd 2-4 articles per month

Learned APA style of editing and writing articles

ZocDoc

Content Writer

May 2022- May 2022

Pune, Maharashtra

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