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Content

👋

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👋

Designer

Crafting Digital Experiences.

Hi! I am Arushi Mathur, currently working at @ Bajaj Finance Ltd.

Projects

Man looking at Bajaj Finserv Co-brand Credit Cards on his phone

Bajaj Finserv Co-brand Credit Cards

Reducing drop-offs on the landing page

Potential customers who visited the Bajaj Finserv Co-brand Credit Card Product Description Page (PDP) would drop-off and not click on 'Apply Now'. Our team of designers and writers worked to address the critical pain points and improve the user's experience.

Credit Cards

Credit Cards

UX Copy

Man looking at Bajaj Finserv Co-brand Credit Cards on his phone

Bajaj Finserv Co-brand Credit Cards

Reducing drop-offs on the landing page

Potential customers who visited the Bajaj Finserv Co-brand Credit Card Product Description Page (PDP) would drop-off and not click on 'Apply Now'. Our team of designers and writers worked to address the critical pain points and improve the user's experience.

Credit Cards

Credit Cards

UX Copy

Man looking at Bajaj Finserv Co-brand Credit Cards on his phone

Bajaj Finserv Co-brand Credit Cards

Reducing drop-offs on the landing page

Potential customers who visited the Bajaj Finserv Co-brand Credit Card Product Description Page (PDP) would drop-off and not click on 'Apply Now'. Our team of designers and writers worked to address the critical pain points and improve the user's experience.

Credit Cards

Credit Cards

UX Copy

Bajaj Finserv Co-brand Credit Card

Improving stage completion by 10%

Credit Cards

Credit Cards

UX Copy

Bajaj Finserv Co-brand Credit Card

Improving stage completion by 10%

Credit Cards

Credit Cards

UX Copy

Bajaj Finserv Co-brand Credit Card

Improving stage completion by 10%

Credit Cards

Credit Cards

UX Copy

Bajaj Finserv Co-brand Credit Cards

15% increase in new customers

Credit Cards

Credit Cards

UX Copy

Bajaj Finserv Co-brand Credit Cards

15% increase in new customers

Credit Cards

Credit Cards

UX Copy

Bajaj Finserv Co-brand Credit Cards

15% increase in new customers

Credit Cards

Credit Cards

UX Copy

View All Projects

View All Projects

View All Projects

Case Studies

Crafting error messages within KYC journey

Crafted a few error messages for users within the KYC journey for any Bajaj Finance Ltd. product.

Crafting error messages within KYC journey

Crafted a few error messages for users within the KYC journey for any Bajaj Finance Ltd. product.

Crafting error messages within KYC journey

Crafted a few error messages for users within the KYC journey for any Bajaj Finance Ltd. product.

Crafting copy for loader screens

Writing copy on loader screens can be tricky. How many words do we use? Do we write anything at all? Does the user find information helpful? Doe the user even read it? Here's how I approached a few live scenarios

Crafting copy for loader screens

Writing copy on loader screens can be tricky. How many words do we use? Do we write anything at all? Does the user find information helpful? Doe the user even read it? Here's how I approached a few live scenarios

Crafting copy for loader screens

Writing copy on loader screens can be tricky. How many words do we use? Do we write anything at all? Does the user find information helpful? Doe the user even read it? Here's how I approached a few live scenarios

Improvments in Ajio for a better exprience & retention

Ajio is a e-commerce mobile application. I have tried to optimise the 'No Search Results' screen to provide alternatives & better resolution through microcopy and design

Improvments in Ajio for a better exprience & retention

Ajio is a e-commerce mobile application. I have tried to optimise the 'No Search Results' screen to provide alternatives & better resolution through microcopy and design

Improvments in Ajio for a better exprience & retention

Ajio is a e-commerce mobile application. I have tried to optimise the 'No Search Results' screen to provide alternatives & better resolution through microcopy and design

View All Case Studies

View All Case Studies

View All Case Studies

About Me

Arushi Mathur

Content Designer @ Bajaj Finance Ltd.

Hi, I'm Arushi Mathur, a UX writer and content designer with a passion for crafting seamless, intuitive digital experiences.

I believe in combining creativity with functionality, ensuring that every design not only looks great but works flawlessly. My goal is to create user-centered designs that make a lasting impact.

More About Me

More About Me

More About Me

Rewards & Recognition

Bajaj Finance Ltd.

March 2022

Bajaj Finance Ltd.

March 2022

Bajaj Finance Ltd.

March 2022

Bajaj Finance Ltd.

October 2023

Bajaj Finance Ltd.

October 2023

Bajaj Finance Ltd.

October 2023

Bajaj Finance Ltd.

July 2024

Bajaj Finance Ltd.

July 2024

Bajaj Finance Ltd.

July 2024

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