Case Studies

Crafting error messages within KYC journey

While we concentrate on crafting the perfect experience through page titles, placeholder text or even tooltips, etc., error states often get very little attention. Let us examine a few cases where user has made an error while completing her KYC process.

1. Aadhaar is not linked to mobile number

Problem statement: The user has not entered the mobile number linked to her Aadhaar card to proceed with KYC.

Thought process: What would the user want to know in such a situation? - Provide a clear explanation of what went wrong and what steps can she follow to resolve this. How can Bajaj help her? - By giving her a button to replace the number on the Bajaj app with the Aadhaar linked number.

Here is the solution:

2. Aadhaar does not have an Email id and a mobile number

Problem statement: The user has entered an email ID and mobile number which is not linked to her Aadhaar card.

Thought process: What does it mean? - this means UIDAI, the authority that issues Aadhaar, could not find the entered email ID or a mobile number updated against the user's Aadhaar card. What now? - The user has to update the email ID and number found in Aadhaar on the Bajaj Finserv app to complete KYC. How can Bajaj help? - By explaining the error and providing resolution. Providing a CTA that redirects her to the personal details page on the Bajaj Finserv app to update the details.

Here is the solution:

3. Aadhaar number is locked

Problem statement: User has locked her Aadhaar number and hence Bajaj cannot use it to verify her address/identity.

Thought process: What does locking Aadhaar mean? - To strengthen the security and privacy of her personal data, UIDAI provide s a lock/unlock service. What now? - The user must unlock her Aadhaar to proceed with KYC authentication. How can Bajaj help her? - Provide steps to unlock the number. OR ask her to create a VID (virtual ID Number) to continue with KYC.

Here is the solution:


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4. Aadhaar number is suspended

Problem statement: User's Aadhaar card is suspended. KYC can continue after suspension is lifted.

Headline: 45 characters | Body: 175 characters max | Button(s): 25 characters max

Thought process: How is my card suspended and who does it? - To strengthen the security and privacy of her personal data, UIDAI provide s a lock/unlock service. What now? - The user must unlock her Aadhaar to proceed with KYC authentication. How can Bajaj help her? - Provide steps to unlock the number. OR ask her to create a VID (virtual ID Number) to continue with KYC.

Here is the solution:

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