Potential customers who visited the Bajaj Finserv Co-brand Credit Card Product Description Page (PDP) would drop-off and not click on 'Apply Now'. Our team of designers and writers worked to address the critical pain points and improve the user's experience.

KYC as a process is mostly digital in Bajaj Finance Ltd. But on a closer look, the adoption of Video call to complete KYC by users is still very low. We looked at each step in the user flow and figured out the pain-points to iron out the chinks in the flow and guide them to successful completion.

How do you get existing customers to pull in new customers? Leverage the power of referrals from family or friends. A whole team of designers and writers got down to create a referral framework for credit cards.

We took a look at the core user flow of the Bajaj Finserv Co-brand Credit Card and found that at users would not complete the application form. Our team took it up to optimise the user experience on the forms to address the pain points and motivate the user to complete filling the application.